I've been in the fitness world long enough to see the damage fake "health" foods can do. Most protein snacks out there are loaded with sugar, artificial sweeteners, seed oils, and fillers—things that do more harm than good to the body. They promise performance—but deliver a crash.

I'd had enough. Enough of compromise. Enough of eating things that served neither my body nor my goals.

So I decided to GO NUDE.

No more hidden ingredients – no more bullshit. I wanted to create something real – a protein source that athletes, strength athletes, and fitness addicts can truly trust. Something that respects the body as much as the workout itself.